Midwives with newborn baby

Midwife-designed postpartum essentials for new Aussie mummas

Carefully designed and developed by midwives to support you through pregnancy, postpartum recovery, and beyond.

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Mother with baby

Natural care for mother and baby

Gentle, effective products made with organic ingredients to nurture both you and your newborn.

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Postpartum recovery products

Recovery kits for new mothers

Everything you need to heal and thrive during those precious first weeks of motherhood.

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Our Best Selling Products

Sale
MOB Essentials Kit
★★★★★ (5)
$540.00 AUD
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Electronic Wearable Breast Pump
★★★★★ (26)
$179.00 AUD
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Silver Nipple Covers
★★★★★ (17)
$94.00 AUD
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Colostrum Collection Kits
★★★★★ (13)
$44.00 AUD
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Why Us?

We work with new mammas everyday - that's why we developed our range of products, we know what you need and what's essential

Our Story
We're midwives. We've got you!
Midwives helping new mother with baby care

Discover Handpicked Essentials

Browse through a curated selection of high-quality products designed to bring convenience and comfort to your everyday life.

Sale
2-in-1 Electronic Lactation Breast Massager
★★★★★ (5)
$69.00 AUD
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Postpartum Disposable Underwear
★★★★★ (16)
$58.00 AUD
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Colostrum Collection Kits
★★★★★ (13)
$44.00 AUD
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Re-useable Breastfeeding Heat/Cold Pack
★★★★★ (4)
$39.00 AUD
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MOB Essentials Kit Products

Electronic Wearable Breast Pump

Traditional pumps can feel bulky and restrictive, but our wearable breast pump offers a new level of freedom. Lightweight, discreet, and ultra-quiet, it fits comfortably in your bra, allowing you to pump while on the go or even during work.

Buy two pumps and get 15% OFF the second pump


$189.00 AUD
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Feedback from Real Mums

We're proud to be a trusted partner in your motherhood journey. But don't just take our word for it—hear from the many mothers who have experienced the difference our midwife-approved products can make. Their stories and feedback inspire us to keep delivering the best for you and your baby.

Love Your Midwives

@midwivesownbrand

FAQs

Are Midwives Own Brand products suitable for mothers with sensitive skin? +
Yes, many of our products are designed with sensitive skin in mind...
Can I use the Peri Cleanse Spray Bottle immediately after childbirth? +
Yes, the Peri Cleanse Spray Bottle is specifically designed for use immediately after childbirth. It provides gentle cleansing for the perineal area and helps soothe discomfort. Always follow your healthcare provider's specific instructions regarding postpartum care.
Is the Re-useable Breastfeeding Heat/Cold Pack safe to use in both the microwave and freezer? +
Yes, our Re-useable Breastfeeding Heat/Cold Pack is designed to be safely used in both the microwave and freezer. For heat therapy, follow the heating instructions provided with the product. For cold therapy, store in the freezer for at least 2 hours before use. Always check the temperature before applying to skin.
How long should I wear disposable underwear after birth? +
The duration for wearing disposable underwear varies depending on your recovery. Generally, most women use them for the first 1-2 weeks when bleeding is heaviest. You can transition to regular underwear with pads when you feel comfortable doing so. Always follow your healthcare provider's recommendations for your specific situation.
Can I start collecting colostrum before giving birth? +
Yes, many healthcare providers recommend collecting colostrum (antenatal expressing) from around 36-37 weeks of pregnancy. However, this should only be done after consulting with your healthcare provider, as it may not be suitable for all pregnancies. We provide sterile collection containers specifically designed for safely storing colostrum.
Is the Electronic Wearable Breast Pump suitable for exclusive pumping? +
Yes, our Electronic Wearable Breast Pump is designed to support exclusive pumping. It features multiple suction levels and modes to effectively express milk. The hands-free design allows you to pump while doing other activities, making it convenient for mothers who need to pump frequently throughout the day.
Are the Silver Nipple Covers reusable? +
Yes, our Silver Nipple Covers are designed to be fully reusable. Simply clean them after each use according to the care instructions provided. With proper care, they can be used throughout your breastfeeding journey. The silver material has natural antimicrobial properties that help promote healing and prevent infection.